Mission Statement
Empowering Kenyan content creators to thrive in a dynamic digital landscape while advancing their welfare and contributing to social, cultural, and economic growth.
Vision
A professional, sustainable, and globally competitive Kenyan digital content industry supported by robust policy, ethical standards, and continual upskilling.
1.National Creators Database
Goal:10,000 creators onboarded from all 47 counties.
Impact: Access to training, legal protection and recognition
2.National Training Program
Goal: 12 county-based sessions, 6 national webinars, 1,000+ creators trained.
Impact: Creators who know their rights, their value, and their market.
3.Strategic Development Partnerships
Goal: 5 formal MOUs with development partners.
Impact: Funded, values-driven campaigns for social impact.
4.Creator Monitization Toolkit
Goal: 5,000+ creators equipped and trained to use it.
Impact: Less platform dependency, more creator ownership.
Shaping the Future of Kenya’s Creative Economy
Active Creators In Kenya
Internet Penetration
Sustainable creator income
Projected National Reach
Terrence Creative
Terrence Creative is a passionate digital advocate and DCCAK Secretary General committed to empowering creators through policy, visibility, and community support.
Why Now
Kenya’s media and entertainment industry grew from $1.8B in 2015 to $3.3B by 2019, driven by content creators monetizing platforms like YouTube, Facebook, and Instagram. In 2024, digital media revenue is projected at $212.7M, with Video-on-Demand leading at $79.38M. As mobile internet expands, Kenya’s digital market is booming, creating new opportunities for creators and advertisers to engage a tech-savvy audience.
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Welcome to DCCAK
Leadership Launch
"This isn’t just content — it’s culture, it's currency, and it's our collective voice in a digital age."
— Terence Creative | Digital Content Creator Kenya
